Hammond Thinking has grown
from strength to strength over the years,
always pushing the boundaries of branding.
1987 – Simon Hammond and Robyn Nelson begin working together at Syme Magazines.
March 1988 – Simon Hammond and Robyn Nelson leave Syme Magazines.
April 1988 – Dare Concepts launched by SH and RN. First clients ARB Corporation and Wynn’s Safari.
October 1988 – Relocated Dare to Nott St Port Melbourne.
April 1991 – Dare broke the Guinness record for fastest caravan on earth. 122 kmh.
May 1992 – Moved Dare to Bank St Sth Melbourne.
June 1993 – The Edge launched with the Roo Cull TVC and national media controversy.
November 1993 – Dare and The Edge move to Albert Rd, Sth Melbourne.
January 1994 – The Edge voted Rookie Agency of the year.
January 1996 – Sold out of The Edge (later merged with Clemenger Harvie to become CHE).
March 1996 – Dare relaunched as HammondDare.
Mid 1997 – HammondDare moved to Moray St Sth Melbourne.
September 2001 – See life differently (agency, café, retail) launched at Nott St Port Melbourne.
November 2004 – Simon Hammond’s first book, GUTS, released.
September 2004 – See wins coveted NAB account.
February 2005 – See wins Australia’s Emerging agency of the year.
Late 2005 – Simon Hammond’s second book, BE Brands, released.
February 2006 – See sold to Photon Group.
June 2007 – See merges with Legion Interactive to become Belong.
July 2008 – Lectern Rock opens at the Malthouse Theatre, Melbourne.
February 2009 – Bastion Group launched in Sth Melbourne.
January 2012 – Hammond Thinking launched, Were St Brighton.
October 25, 2012 – Podium Rock debut in New York. Launch of BE Counsel. NYC.
February 2013 – The BE Counsel opens in Melbourne.
August 2013 – Spink St creative centre opens.
June 2015 – Hammond Thinking produces TV pilot, Reyne at Spink St.
December 2015 – Hammond Thinking launches World of Wisdom.
May 2016 – The Be Counsel moves to larger premises in Izett St, Prahran.
June 2018 – Simon Hammond starts teaching at Swinburne University