Books

In 2004, Zatzit Pty Ltd published Hammond’s first book, ‘Guts’. This book explores his business manifesto and personal development. He explains his formula to success using a range of powerful social insights (SINS). The production of Guts led to the formulation of BE Brands.

What do companies believe in these days?
Where are the business heroes we can follow?
How can the next Virgin, Apple or Harley-Davidson emerge in a world of risk aversion and corporate blandness?
In this powerful new blueprint for the future of customer-centric businesses, Australia’s foremost creative brand thinker, Simon Hammond, uses popular culture observations, consumer behaviour insights and twenty years’ practical experience working with top brands to suggest a simple but bold new way for creating great brands. Brands that excite and connect with people. Brands that become the new heroes in everyday life.

CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world’s most celebrated brands to greatness.

Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids’ birthday parties thrusts him into an unexpected position of power.

When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be leader of the free world. The aliens’ mission: to establish Earth as a premium travel destination for intergalactic tourists.