Great brands are formed around great beliefs.
Not whimsical, esoteric beliefs; but rather
powerful and simple truths that provide
the bedrock on which a company can operate
Since 1988 Hammond Thinking has been responsible for literally hundreds of brand positioning projects. In each of them we have found why a business is powerfully relevant to its market and what it will stand for for those it seeks to serve. Here’s some of our recent favourites.