DISCOVERY. It’s the new currency. It elevates personal brands. It makes reputations. And it remains the rare beast that continues to widen eyes. We love discoveries that fly in the face of a world that would have us believe everything’s already found. We love when people stumble across new ideas; when they happen upon a new ‘thing’; when they rave to others about the new secret ‘find’. In this world of exposure and open everything, we exist for the art of discovery. Our world is popular culture and our mission is to have brands ‘discovered’ in such a way that people are amazed, inspired, or sometimes even challenged. Ultimately, we believe brands are about stories – from you to them and from them about you.
So who is telling your story?