HammondThinking

Be Brands is a philosophy for the 21 century
and for the increasingly savvy Millennial consumer
So who better to review emerging and established Be Brands.

Candlebark

By Harrison Malone Browsing through a school’s website usually isn’t the most stimulating activity. I find this strange. Take my high school’s website Caulfield Grammar for example. I’m greeted with a homepage that looks very bland. A long grey menu bar and a few action shots of...

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Thankyou.

By Harrison Malone The belief which underpins Thankyou is remarkable. “To end global poverty in this lifetime.” A lot of people say these words. A lot of people also fail to follow through or deliver with action. In 2008 Daniel Flynn was a university student. One...

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Whole Foods Market

By Harrison Malone I never saw it coming. A grocery shop I actually want to BE in. It wasn’t like the usual grab, pay and go home. It was all about comfort and pleasure. Taking in the smells from the hot bread and soup stands. Examining the...

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