HammondThinking | Beliefs
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Great brands are formed around great beliefs.
Not whimsical, esoteric beliefs; but rather
powerful and simple truths that provide
the bedrock on which a company can operate

Since 1988 Hammond Thinking has been responsible for literally hundreds of brand positioning projects. In each of them we have found why a business is powerfully relevant to its market and what it will stand for for those it seeks to serve. Here’s some of our recent favourites.

YMCA Belief
Sushi Sushi belief
Boost Belief
pure scot belief
gekko belief
masterpet belief
P&N Bank Belief
medibank belief
Orora Belief
bonds belief
Workwear belief
Workwear belief
CUA Belief
Kubota belief
faulting belief
Cussons belief
Pedders Belief